Huawei Leads, Apple Follows in 2024 Chinese Tablet Market Rankings
Huawei has outperformed Apple in the 2024 Chinese tablet market, securing the top position in tablet shipments. A recent report highlights that the MatePad maker led the rankings, surpassing major tech competitors.
According to IDC’s full-year analysis of the 2024 Chinese tablet market, Huawei claimed the No.1 spot, while Apple ranked second. Huawei recorded a 5.7% year-on-year growth, whereas Apple saw a 7% decline YoY.
Huawei has now led the Chinese tablet market for five consecutive quarters. The company not only dominated tablet sales in Q4 2024 but also maintained strong performance throughout the year.
Q4 2024 Performance
- Huawei: 27.8% market share (down from 30.8% in Q4 2023, a 3% YoY decline)
- Apple: 27.5% market share (also a 3% YoY decline)
- Xiaomi & Honor: Ranked third and fourth, respectively, with slight annual growth
Apple continues to face tough competition from Huawei’s AI-powered MatePad tablets, which are gaining popularity in the Chinese market.
2024 Full-Year Performance
Huawei dominated the Chinese tablet market in 2024, securing the top spot with a 32.3% market share, reflecting a 5.7% year-on-year growth.
Apple followed in second place with 26.6% of the market, while Xiaomi ranked third with a 12.7% market share and a 2.3% YoY growth.
Honor and Lenovo took the fourth and fifth positions, holding 8.3% and 6.7% of the market, respectively.
Overall, the Chinese tablet market saw 29.85 million units shipped in 2024, marking a 4.3% increase year-on-year.
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